Helping Smart Home move to mainstream 

Our client is a leader in the rapidly expanding Smart Home sector. As the market moves quickly from the early adopters         (or gadget guys) to a broader consumer base, they wanted to deepen their understanding of this next big wave of Smart Home adopters. They knew that glowing CNET write ups would not sway this large and desirable target.

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Working together, we went through our proven process of listening, more listening then insight generation, concept development, creative messaging development and pre-testing. Through our approach, we were able to identify a powerful insight that was then used as a springboard for a compelling and comprehensive communications plan. 

 

The right insight created the human connection, this inspired the right messaging through the right channels. It sounds simple, but these steps demand a blend of acumen, rigor, agility and collaboration that we've worked hard to perfect. Growth has exceeded their ambitious expectations, with performance that is well above the category average.            We are delighted to have contributed to their success story.